Check the rights before you post an AI clip

Each generator sets its own rules for who owns the output and whether you can use it commercially. Runway's usage-rights page says you keep ownership of what you generate and can use it commercially, including monetized uploads and ads, with no credit required. ElevenLabs' policy bars commercial use on its free plan. Check the page for the tool and plan you actually used.

Output rights don't cover your inputs. Runway's terms say you must have all the rights and permissions needed for anything you upload. A reference photo, a song, or a logo you borrowed is still borrowed after the AI remixes it.

ElevenLabs' prohibited-use policy forbids cloning or imitating a living person's voice or likeness without their explicit, informed consent. Cloning your own voice is a different case. For anyone else, get their written OK before you generate, and keep it.

Check: You can point to written consent for every real voice and face in the clip.

YouTube requires creators to disclose realistic AI-generated or altered content, such as a real person appearing to say something they didn't, using the AI use setting in YouTube Studio during upload. YouTube says that cloning your own voice for a voiceover and minor edits like color fixes don't need the label. Meta's Community Standards, which cover Instagram, require you to use its AI-disclosure tool when you post photorealistic video or realistic-sounding audio that was digitally created or altered, and Meta says it may apply penalties if you don't. Read the rule for each platform you post to.

Runway says outputs from its own models carry C2PA content credentials, an industry-standard record attached to the file that says how it was made. ElevenLabs' policy forbids removing its watermarks or metadata to hide that content is AI-made. YouTube may apply an AI label automatically when it detects C2PA data.