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AI for Marketers

Write, check a claim, and see the bill before a campaign tool touches the customer list.

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Tools to use now

  • Use ChatGPT For People drafting, analyzing or learning with a general assistant.
  • Use Claude For Writers, analysts and people working with documents.
  • Use Zapier workflows For Operations teams connecting business apps.

Watch list

  • Watch HeyGen For People who want a talking-head video and can spend credits.
  • Watch Luma Dream Machine For People generating short clips who will track credits per second.
  • Watch Make For People automating a repeatable handoff between tools they already use.
  • Watch Microsoft 365 Copilot For Teams working in Word, Excel, PowerPoint, Outlook and Teams.
  • Watch Synthesia For Teams that want a presenter to read a training or product script.

See all 8 tools. The first 12 are the Use calls, then Watch, then Ignore, and the newest price check wins inside each call. A versioned release stays on its product page.

Latest briefs

A tool card links to the verdict, which links to the source. This page does not add a separate claim.

A twice-a-week note, if you want it.