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Luma AI

Hosted image and video generation, including Ray models.

Watch Audience fit, from public sources. Not a stock tip.

Who it is for
People who want generated video and will budget credits.
Official site
lumalabs.ai
Public pricing
Plus is $30 a month, or $25 billed yearly, with 10,000 credits. Pro is $90, or $75 yearly. Source
Pricing checked
2026-11-07 · a snapshot from that day, not the checkout total

What it does

Hosted image and video generation, including Ray models. The official page is the source for this profile. This is not a hands-on review.

Who should care

People who want generated video and will budget credits. That is the audience, not a claim that every reader should adopt this vendor.

Our take: Watch

The subscription buys credits. A 1080p clip can spend those credits quickly. This is an editorial recommendation for the stated use case, not an investment rating or a benchmark result.

Pricing without the confetti

Plus is $30 a month, or $25 billed yearly, with 10,000 credits. Pro is $90, or $75 yearly. Source: public page, checked November 7, 2026. Where a license applies instead of a subscription, the license is the price.

Before you commit

Write down the job, what data enters it, who approves the output, and the maximum bill or license constraint you can live with. If the exit route is unclear, keep the trial small. These are recommended checks, not claims of completed testing.

Sources

A twice-a-week note, if you want it.